The extensive makeover features a truly charming network of pedestrianised shopping streets literally bristling with trendy boutiques, duty free emporiums and vibrant pavement cafes.
Strolling from the shady main square you soon emerge into the lively port area, home to two super sandy beaches and a host of delightful restaurants and beachfront bars.
Fresh fish is a speciality cooked in the simple Canarian style although plenty of eateries cater for British tastes.
If you are thinking of exploring the island by boat, the port is the place to find the ideal excursion with a great range of trips on offer from whale and dolphin spotting to parascending and everything in between.